Brianne Covel
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Highly successful, entrepreneurial, results driven Marketing professional with extensive experience in product procurement, market research, and market execution, as it relates to brand support. Excels in managing projects from conception to completion in the manufacturing, e-commerce, and consumer products industry.
Experience
Brand Coordinator – June 2004 – January 2008
Flying Dog Brewery, LLLP – Second largest Craft Brewery in Colorado – Denver, CO
- Successfully developed subsidiary business of Flying Dog branded apparel 80% focused on online market
- Developed, designed, and implemented consumer online e-commerce store for consumer market
- Sourced vendors, designers, and outside fulfillment for apparel products
- Managed the design, procurement, and distribution of all POS materials to 100 distributors in 45 states
- Managed POS budget with co-op dollars from 80 distributors
- Collaborated with remote sales organization to ensure POS needs, placement, and inventory
- Developed and implemented POS e-commerce store for sales team and distributors with multiple shipping and billing options
- Served as the point person for various promotional events
- Developed Support Local Creativity consumer outreach program
- Developed social networking activities such as blogging, Myspace presence, Facebook presence, and various other social networking sites
Selected Key Accomplishments:
- Tasked with the start-up and business development of Flying Dog branded apparel company from the ground up. Sourced, designed, and developed product line based on Flying Dog Brand. Successfully registered business as a separate entity, implemented accounting system for wholesale, online consumer sales, and walk-in retail sales. Results: Increased sales by 75% in 2007.
- Evaluated POS process from start to end. Communicated with vendors needs for inventory programs, lead times, and price. Related needs and goals from sales team and distributors. Result: Created user friendly online ordering system for sales and distributors to streamline ease of ordering, accounting procedures, shipping instructions, and billing. Developed various vendor fulfillment programs to reduce cost of POS and reduce warehouse space in a very constricted warehouse environment.
Purchasing Manger – October 2003 – January 2004
Ouray Sportswear / SCI – Manufacturer / Wholesaler of sportswear apparel – Englewood, CO
- Accountable for $14M budget
- Developed and maintained buying and vendor relationships to support price, quality, and delivery of products.
- Responsible for pricing and costing of product line
- Maintained customs compliance regarding imports
- Coordinated with design department in the creation of new product development and sourcing.
- Supervised purchasing department and staff to track incoming shipments and reports.
Selected Key Accomplishments:
- Evaluated new vendors with full responsibility for the bidding process. Consistently recruited vendors to comply with a line release every 6 months. Developed a pattern of open communication with vendors regarding issues such as export / import documentation and payment. Result: Established a more refined system of daily activity in regards to shipment tracking, inventory, payment, implementation of PO’s, and cross-departmental communication.
- Fully automated and updated a vendor compliance manual to include new customs regulations, quality control measures, and new vendor charge back schedules. Result: Reduced the turn around for vendor qualification by 45%, reduced cost associated with the production of the manual by 85%, and ensured the company / vendor compliance.
Director of Business Development 2000-2003
Abacuss Apparel Group, LLC – Manufacturer / Wholesaler of corporate uniforms, subsidiary of CSS Trading Co., Inc. – Englewood, CO
- Brand Company as Abacuss Apparel Group – Subsidiary of CSS Trading Co., Inc.
- Negotiated contracts ranging from $200K to $1M annually
- Purchased all raw materials, scheduled production, streamlined production process, and imported all finished goods into the US in compliance with CBI treaty regulations
- Created and implemented all business policies and procedures for account management team
- Coordinated all sourcing, import/export procedures, production, scheduling, and team driven account management
- Created proprietary inventory system, shipping schedules, and payment means, tailored to each account
- Defined, designed, and implemented web-based CRM software specific to each account
Selected Key Accomplishments:
- In a startup environment, tasked with tactical and strategic planning of the sales and marketing departments with a small budget of $20K. Defined target market and companies within that market. Developed, designed, and printed brochures. Designed a cold call script and basic sales tactics. Created a CD-ROM and brochures, integrating company’s services with the customer’s needs. Result: Prospected 600 National accounts, marketing directly to the buyer for each industry, spending $3 per company for initial contact, resulting in only $1800 for initial contact advertising. By doing marketing research through a free publication, and cold calling, eliminated R&D costs.
- Met the challenge of providing customized automated web-based CRM tools to customers. Developed internal order processing software to cerate a database driven website template to customize various screens for each customer. Customers could access information directly derived from the company’s inventory, accounting, shipping, and order processing database. Result: Reduced cost in web-development by 65% and satisfied customers’ online needs 100%. Communication between company and customers was streamlined due to 24X7 database access. Reduced Account Rep’s work by 30%.
CSS Trading Co. – Nations largest Manufacturer / Wholesaler of Men’s formalwear – Englewood, CO
Marketing / Purchasing Director 1998 – 2000
- Directed the design and production of yearly product catalog, direct mail pieces, advertisements, business cards, and trade show materials
- Scheduled and purchased all raw materials required for production
- Negotiated materials sourcing for major private label contract, as well as new product development
- Orchestrated communications with overseas vendors to ensure the quality and timeliness of all orders with manufacturing operations worldwide, as well as company-owned plant in Guatemala
Selected Key Accomplishments:
- Tasked to reduce yearly catalog costs in a down economy. Designed a template, and reduced the photography costs. Result: Reduced catalogue budget by 35%; established an entire image and direct mail concept based on the style of the new templates and re-occurring photos.
- Decreased lead-time of 3-4 months for finished goods for a large selling item. Pre-ordered and negotiated with a vendor to stock needed inventory. Result: Reduced lead-time by 1.5 months which allowed company to reach its annual inventory turn over rate of 2.5%. Inventory projections were 80% accurate.
Education
- Associate of Applied Science in Apparel Marketing – Colorado Institute of Art, Denver CO 1999
Skills
- Computer program and brochure layout and design, advertisement design, website script and page design.
- Software Includes: Office Suite (Excel, Outlook, Word, PowerPoint, Access), Microsoft Project Management, ACT Management, Adobe Pagemaker, Adobe Photoshop, Adobe Illustrator, and Adobe Reader. Mac and PC network experience.
